CWC

Branding

This logo was chosen for a new Culture of Wellness Committee at the University of Illinois at Urbana-Champaign. The Culture of WellnessCommittee is a broad-based initiative focused on the development of sixdimensions of wellness among Illinois students. I used six shootinglines that inter-cross each other to represent the unity of thecommittee, a representative group that includes administrators,faculty, clinicians, staff members, and students. Within the symbol, aheart and a letter, "W" for Wellness is visible.