Branding, Website

[Brand Identity]

Client : Frostine’s by LG Household & Health Care, Seoul

Design : Integral Associates, Inc., Seoul

Project Management :Sang Eun Yoo, Borami Kang

Creative direction : Seung Woo Hong

Graphic Design : Aeran Kwon, Yela Lee

Frostine’s is an innovative series of cosmetics – or “icemetics” – whose ingredients become active when kept cool. Free from antiseptics, it is manufactured and transported in cold storage and needs to be used within a short time. The logo with its arch-shaped typography is reminiscent of European vintage style. It emphasises the brand promise to provide youthfulness especially for women. Further icons, such as the ice crystal made up from the initial “F”, symbolise beauty preserved by the cold and a crystal, clear skin.

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